Fashion & Retail
Today the supply chain environment and consequently the consumer and retail industry, are facing different challenges than in the past. Sourcing has become global, distances farther and the economy more fragile. Furthermore, the industry is characterized by increasingly demanding and informed consumers.
The fashion industry has sophisticated and demanding consumers who require multi channel offering, brand experience, personalization and increased product differentiation. This leads to shorter product life and increased need for innovation, flexibility and enhanced order fulfillment certainty. The major needs in the industry include:
- Reducing logistics cost
- Sensing and responding to changes in consumer demand
- Building sustainability and security into supply chains
- Managing promotions and new product releases
- Improving order fulfillment